Lamborghini – Birth

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Gotta love supercar advertising! As rare as these cars are to see (unless you live in Miami), the commercials are just as rare. When they do surface though, they are just as luxurious as the cars themselves. The new Aventador from Lamborghini is shown here during its creation, using metaphors like scolding volcanic lava as the metal fuses together. Quick camera cuts like this build up to the ultimate reveal of the mysterious car, which takes off into the night. Too bad you don’t get a good look at the car here, because the chances of seeing this one on the road are slim!

Director: Alessandro Pacciani
DOP: Paul Meyers
Sound design: Echolab

Category: Commercials

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