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The 30-second spot, ‘And Me’, created by The Distillery Project and director Jamie Rafn of Smuggler highlights Lifeway’s commitment to sustainability, social good and responsible business practices.


Agency: The Distillery Project

Producer: Nikolas Traxler
Executive Creative Directors: Per Jacobson, John Condon
Account Director: Ben Kline


Production Company: Smuggler

Director: Jamie Rafn

Executive Producer: Lisa Tauscher

Producer: Laura Morris

Director of Photography: Jim Whitaker

1st AD: Guy Forgaard


Editing Company: Whitehouse Post (Chicago)

Editor: Matthew Wood

Edit Assist: Dan Zabinski

VFX & Design

VFX & Design: The Mill

Executive Producer: Jared Yeater

VFX Producer: Sumer Zuberi

Shoot Supervisors: Kathy Seigel, Nic Yiallouris

2D Lead Artist: Randy McEntee

3D Lead Artists: Steve Beck, Nic Yiallouris

2D Artists: Gavin Camp, Dusty Diller, Sabine Janetzka, Franz Brandstaetter

3D Artists: Jessica Soderstrom, Greg Gangemi, Jeff Lopez, Taylor Cook, Brian Ward, Joshua Merck, Tom Cushwa,

Matte Painting: Dark Hoffman

Colourist: Luke Morrison

Color Assist: Mikey Pehanich
Concept Artist: Gabriel Pages

Category: Commercials

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